Privacy Policy

pursuant to Regulation (EU) 2016/679 (GDPR)

This privacy notice describes how the personal data of users who visit the website and use the contact, information request, or demo forms are processed.

1. Data Controller

Bonobo S.r.l.
Strada Attiraglio, 1/A – 41122 Modena (MO) – Italy
C.F./VAT No.: 04021750361
Email: info@bonobo.ai
PEC: bonobosrl@pec.cloud

2. Types of personal data processed

2.1 Data voluntarily provided by the user

The following are collected through the contact and demo request forms:

Identification and contact data

• First name

• Surname

• Email address

• Phone number

Professional and business data

• Job title

• Number of employees

• Reason for contacting us

• Source channel (how the user learned about Bonobo AI)

2.2 Browsing and site usage data

The site automatically collects browsing-related data, including:

• IP address

• Browser and device type

• Operating system

• Visited pages

• Interactions with the site

• Time spent

These data do not allow the direct identification of the user and are used for statistical, analytical, and security purposes.

3. Purposes of processing

Personal data are processed for the following purposes:

1. Handling contact and demo requests
   – Responding to requests submitted by the user
   – Arranging calls, presentations, and service demos

2. Pre-contractual and commercial purposes
   – Assessing interest in Bonobo AI services
   – Providing personalized information about the services

3. Marketing and informational communications (only with prior consent)
   – Sending newsletters, updates, informational and promotional content

4. Statistical analysis and performance monitoring
   – Website traffic analysis
   – Monitoring advertising campaigns

5. Compliance with legal or regulatory obligations

4. Legal basis for processing

Data processing is based on:

• Explicit consent of the user (art. 6, par. 1, let. a GDPR)

• Performance of pre-contractual measures requested by the user

• Legitimate interest of the Controller (analysis, security, service improvement)

• Compliance with legal obligations

5. Tools and services used

The site uses the following external services:

Analytics and tracking platforms

• Google Analytics

• Google Tag Manager

• Google Search Console

• Google Ads

• Meta Pixel (Facebook / Instagram)

These tools make it possible to analyze traffic, interactions, and the effectiveness of advertising campaigns.

Email marketing services

• Brevo (formerly Sendinblue)
  Used for managing newsletters, informational emails, and commercial communications, exclusively with the user's prior consent.

Brevo acts as a Data Processor.

6. Processing methods

Processing is carried out using IT and telematic tools, with logic strictly related to the stated purposes, in compliance with the principles of lawfulness, fairness, transparency, and data minimization.

7. Data retention

Personal data will be retained:

• For as long as necessary to fulfill the purposes for which they were collected

• For the period required by legal obligations

• Until consent is withdrawn, for marketing purposes

8. Disclosure and recipients of data

The data may be disclosed to external parties acting as Data Processors, including:

• Hosting and cloud service providers

• Analytics and advertising service providers

• Email marketing platforms (Brevo)

• Technical and IT providers

The data will not be disclosed.

9. Transfer of data outside the EU

Some of the services used (Google, Meta, Brevo) may involve the transfer of data to countries outside the EU.

Such transfers are carried out in compliance with the safeguards provided for by the GDPR, through:

• Standard Contractual Clauses

• Adequacy decisions

• EU-U.S. Data Privacy Framework

10. Data subject rights

The user may exercise the rights provided for under Articles 15–22 GDPR, including:

• Access, rectification, or erasure of data

• Restriction of or objection to processing

• Data portability

• Withdrawal of consent

• Complaint to the Supervisory Authority

Requests may be sent to: info@bonobo.ai

11. Updates

This notice may be updated.
Changes will be published on this page.

Last updated: 15/01/26